How To Sell

1. Finalize launch date, coming soon or QE

Deciding on the listing date and method is crucial depending on different needs and market conditions. Discuss and decide whether to conduct pre-listing promotion or to use an "exclusive within the company" approach to test market response and build market expectations in advance.

2. Schedule property photography, videography

High-quality photos and videos are the key ingredients for an excellent marketing campaign. This includes cleaning up and organizing contents, arranging furniture, and making sure the best features of the house are highlighted. In order to make the listing pop among other competitions and attract potential buyers' attention.

3. Submit for any press-worthy opportunities

We have exclusive advertising placements in many media outlets, such as The New York Times. If needed, we will search for suitable media, real estate magazines, or online platforms to publish press releases or feature stories about properties for sale, based on the different types and characteristics of the properties.

4. Create custom property brochure for print and digital

Our team of designers will create attractive digital and paper brochures based on property information, including photos, descriptions, and prices. These brochures can be distributed at open house events and shared digitally via email and social media platforms to expand the reach of the marketing campaign.

5. Begin social media campaign

Develop a social media marketing strategy to promote property information on platforms such as Instagram, Facebook. Utilize high-quality images and videos to attract attention and set up targeted advertisements to reach potential buyers accurately.

6. Mail ”just listed“post cards

Create appealing "Just Listed" postcards featuring photos and basic information of the property, and mail them to potential buyers in the target area to increase property awareness and appeal.

7. Host Broker Open House

Arrange an open house specifically for real estate agents to preview the property and provide feedback. This not only increases the property's exposure but also attracts more potential buyers through the agents' networks.

8. Begin local display advertisement

Advertise the property in local newspapers, magazines, community bulletin boards, and also consider online local websites or forums for ad placements to increase visibility and attract interest from local buyers.

9. Host Public Open House

Schedule one or more open house events open to the public, allowing interested buyers to visit the property in person. Ensure the property is in top condition before the event to make a great first impression on visitors.

10. Negotiate Offers

Upon receiving offers from buyers, evaluate each offer's conditions and price with the agent and negotiate to reach a deal satisfactory to both parties. It's important to maintain open communication and be flexible in strategy to efficiently and effectively close the sale.

The Most Trustworthy New York Real Estate Broker

Unlock Your Dream Home: Subscribe to Susanna's exclusive insights and opportunities to get ahead in the luxury real estate market!